Resume

● Product, API & Verification: Designed a self-serve verification and onboarding flow for sustainable SMEs,
enabling high-integrity expansion and data trust. Led the end-to-end launch of the beta mobile app;
architected segmented data structures to enable API access for future global partnerships.
● Capital: Facilitated a $150k+ crowdfunding raise and established the operational foundations for future
institutional funding rounds.

● Operational Strategy: Partnering with founders to navigate scaling challenges, refine product-market fit,
and design "AI-ready" operational workflows.
● GTM Support: Supporting investment pitches and GTM efforts for stealth and early-stage startups in the AI
and Digital Media sectors.

Led a high-performance organization of 80 specialists and engineers. Served as the primary operational link between Product/Engineering and global sales teams representing 4M+ customers.
● Infrastructure Transformation: Spearheaded an enterprise-wide vision to consolidate fragmented service
data into a unified infrastructure, providing the foundation for AI-integrated support and insights.
● Strategic Client Liaison: Acted as the "Voice of the Customer" to Engineering, ensuring product roadmaps
addressed real-world friction points for Google’s largest global advertisers.
● Global Trust & Safety: Represented Sales and Service interests from the inception of the Global Advertiser
Verification program; partnered cross-functionally to design a verification flow that balanced high-security
standards with a seamless user experience.
● Revenue & Efficiency: Unlocked $4B+ in incremental revenue by identifying and removing product
limitations; realized $100M+ in operational savings through data-driven process automation.
● Regulatory De-risking: Navigated the operational rollout of GDPR, DMA, and DSA, ensuring millions of
customers remained compliant without significant drop-off in engagement.

Fostered collaboration with a diverse set of stakeholders, encompassing public and private sector organizations, with a focus on forestry, land resilience and emergent FireTech & ClimateTech.

• Program managed a cross functional team to launch beta version of a high impact open source decision support tool in association with the CA Governors Office, CNRA and the US Forest Service: Planscape.org
• Leadership role in evangelizing this specialized tool with the objective of enhancing fire resilience across 1 million acres of woodlands by 2025

Promoted in May 2015

• Launched the first global dashboard to surface all customer support interactions across the Ads business
• Spearheaded significant systems infrastructure projects, successfully aligning various business segments

Promoted in May 2011.

• Pioneered offshoring and sales support initiatives for Google’s global advertising business, focusing on cost-effectiveness and sales enhancement strategies
• Successfully launched and integrated sales support teams in EMEA, APAC and LATAM
• Developed and implemented global support performance metrics dashboards, driving a culture of operational excellence across customer support functions

Expertly managed AdWords and YouTube digital campaigns for Google's high-profile clients across diverse industries including Public Sector, B2B, Manufacturing, and more.

Promoted in Jan 2006 and Jan 2008

• Managed high profile clients including the UK Government, Shell, BP, and Big 4 consulting firms, delivering tailored advertising strategies and campaigns, with a book of business worth $100m
• Took the initiative in organizing and presenting at industry events, as well as conducting regular AdWords training sessions, reinforcing brand presence and sharing expertise

Organizational Behaviour, Contract Law, Entrepreneurship, Management Studies, Human Resource Management, Economics

Strategy & Scale: Global Scalability | Product Operations | GTM Strategy | Resource Optimization
Trust & Integrity: Verification & Identity Systems | Regulatory De-risking | Policy Governance
Relationship Management: High-Stakes Client Relations | Cross-functional Stakeholder Management | CX Strategy

Google Ads | CRM Systems & Enterprise Tools | Google Workspace | MS Office

Lafferty Group, London, UK – Project Manager

Studychoice.Com – London, UK – Client Services & Business Development Manager

Kingston University – London, UK – Project Management & Marketing Support

Radnall Global – London, UK – Recruitment Start-Up, Business Development & Marketing

Frost & Sullivan – London, UK – Research Analyst in A Market Intelligence Consultancy