{"id":41,"date":"2026-01-07T04:47:20","date_gmt":"2026-01-07T04:47:20","guid":{"rendered":"https:\/\/joncross.info\/?page_id=41"},"modified":"2026-03-02T01:49:25","modified_gmt":"2026-03-02T01:49:25","slug":"work","status":"publish","type":"page","link":"https:\/\/joncross.info\/en\/work\/","title":{"rendered":"Work"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.25.0″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ max_width=”1280px” border_radii=”off||6px|6px|” box_shadow_style=”preset4″ box_shadow_horizontal=”-30vw” box_shadow_vertical=”0px” box_shadow_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22,%22box_shadow_color%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”My Work” _builder_version=”4.25.0″ _module_preset=”d8120dcb-da99-46bb-897a-fcbff568b985″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects” _builder_version=”4.25.0″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.6″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Google, Mountain View, CA” _builder_version=”4.27.5″ _module_preset=”ed7c1014-248f-4201-80e8-6c0c94f36326″ global_colors_info=”{}”][\/et_pb_heading][et_pb_gallery _builder_version=”4.27.6″ _module_preset=”default” gallery_ids=”277,273,296″ hover_enabled=”0″ sticky_enabled=”0″ width=”18%” show_title_and_caption=”off”][\/et_pb_gallery][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Advisory & Fractional Leadership” _builder_version=”4.27.6″ _module_preset=”f15b3ea9-d72d-4545-87d1-b0f3e5ec5f1e” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][et_pb_heading title=”Helping Startups to Grow” _builder_version=”4.27.6″ _module_preset=”ed7c1014-248f-4201-80e8-6c0c94f36326″ title_text_color=”gcid-heading-color” hover_enabled=”0″ global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}” sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.27.6″ _module_preset=”cb7a35a1-2124-4530-88c7-fb7cf59700be” global_colors_info=”{}”]<\/p>\n

I have taken a leadership role with Greenopia, driving all aspects of the business from concept to product design, as well as business model and investment pitch.\u00a0 With Sparket and Segmental I have helped with fundraising and go-to-market efforts, including market positioning, sales strategy and pricing.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/resume” button_text=”Read Full Resume” _builder_version=”4.27.5″ _module_preset=”ac29f46d-2d9f-4674-a9cc-770693cc774f” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image title_text=”zero-to-one-blog-post” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#FFFFFF” hover_overlay_color=”rgba(22,38,74,0.7)” _builder_version=”4.27.6″ _module_preset=”default” width=”70%” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}” src=”https:\/\/joncross.info\/wp-content\/uploads\/2026\/03\/zero-to-one-blog-post.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.6″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Google, Mountain View, CA” _builder_version=”4.27.5″ _module_preset=”ed7c1014-248f-4201-80e8-6c0c94f36326″ global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/joncross.info\/wp-content\/uploads\/2026\/01\/Logo-google-icon-PNG-removebg-preview.png” title_text=”Logo-google-icon-PNG-removebg-preview” _builder_version=”4.27.5″ _module_preset=”default” width=”17%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Services Data Overhaul” _builder_version=”4.27.6″ _module_preset=”f15b3ea9-d72d-4545-87d1-b0f3e5ec5f1e” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Laid the foundation for AI in 2017″ _builder_version=”4.27.6″ _module_preset=”ed7c1014-248f-4201-80e8-6c0c94f36326″ title_text_color=”gcid-heading-color” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.6″ _module_preset=”cb7a35a1-2124-4530-88c7-fb7cf59700be” global_colors_info=”{}”]<\/p>\n

I single-handedly conceived of, built a case for and put together the strategy and governance for a brand new services data infrastructure which became central to all services teams at Google.\u00a0 It moved the entire classification system from a hierarchical non-governed system to a centrally managed taxonomy in a fixed matrix structure, allowing for holistic insights and connected systems.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/resume” button_text=”Read Full Resume” _builder_version=”4.27.5″ _module_preset=”ac29f46d-2d9f-4674-a9cc-770693cc774f” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/joncross.info\/wp-content\/uploads\/2026\/03\/blue-matrix-abstract-digital-background-zeros-ones-51786305.webp” title_text=”blue-matrix-abstract-digital-background-zeros-ones-51786305″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#FFFFFF” hover_overlay_color=”rgba(22,38,74,0.7)” _builder_version=”4.27.6″ _module_preset=”default” width=”70%” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.6″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Google, Mountain View, CA” _builder_version=”4.27.5″ _module_preset=”ed7c1014-248f-4201-80e8-6c0c94f36326″ global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/joncross.info\/wp-content\/uploads\/2026\/01\/Logo-google-icon-PNG-removebg-preview.png” title_text=”Logo-google-icon-PNG-removebg-preview” _builder_version=”4.27.5″ _module_preset=”default” width=”17%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Ads Policy Experience” _builder_version=”4.27.6″ _module_preset=”f15b3ea9-d72d-4545-87d1-b0f3e5ec5f1e” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Unlocked $4B ” _builder_version=”4.27.5″ _module_preset=”ed7c1014-248f-4201-80e8-6c0c94f36326″ title_text_color=”gcid-heading-color” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.5″ _module_preset=”cb7a35a1-2124-4530-88c7-fb7cf59700be” global_colors_info=”{}”]<\/p>\n

Made a case for a dedicated, funded workstream to work cross functionally to unlock safe revenue opportunities by harmonizing Google Ads Policies, prioritizing those opportunities that were blocked by infrastructure or unnecessary overflagging.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/resume” button_text=”Read Full Resume” _builder_version=”4.27.5″ _module_preset=”ac29f46d-2d9f-4674-a9cc-770693cc774f” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/joncross.info\/wp-content\/uploads\/2026\/03\/1771647199484.jpeg” title_text=”1771647199484″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#FFFFFF” hover_overlay_color=”rgba(22,38,74,0.7)” _builder_version=”4.27.6″ _module_preset=”default” width=”70%” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Google, Mountain View, CA” _builder_version=”4.27.5″ _module_preset=”ed7c1014-248f-4201-80e8-6c0c94f36326″ global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/joncross.info\/wp-content\/uploads\/2026\/01\/Logo-google-icon-PNG-removebg-preview.png” title_text=”Logo-google-icon-PNG-removebg-preview” _builder_version=”4.27.5″ _module_preset=”default” width=”17%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Customer Experience & Product Operations” _builder_version=”4.27.5″ _module_preset=”f15b3ea9-d72d-4545-87d1-b0f3e5ec5f1e” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Global Lead” _builder_version=”4.27.5″ _module_preset=”ed7c1014-248f-4201-80e8-6c0c94f36326″ title_text_color=”gcid-heading-color” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.5″ _module_preset=”cb7a35a1-2124-4530-88c7-fb7cf59700be” global_colors_info=”{}”]<\/p>\n

Led, mentored and managed a diverse team of 23 professionals including product specialists, analysts, and operations experts, fostering innovation and operational excellence. <\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/resume” button_text=”Read Full Resume” _builder_version=”4.27.5″ _module_preset=”ac29f46d-2d9f-4674-a9cc-770693cc774f” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/joncross.info\/wp-content\/uploads\/2026\/03\/1698715512050.png” title_text=”1698715512050″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#FFFFFF” hover_overlay_color=”rgba(22,38,74,0.7)” _builder_version=”4.27.6″ _module_preset=”default” width=”70%” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Google UK, London, UK” _builder_version=”4.27.5″ _module_preset=”ed7c1014-248f-4201-80e8-6c0c94f36326″ global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/joncross.info\/wp-content\/uploads\/2026\/01\/Logo-google-icon-PNG-removebg-preview.png” title_text=”Logo-google-icon-PNG-removebg-preview” _builder_version=”4.27.5″ _module_preset=”default” width=”17%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Global Sales Operations Manager” _builder_version=”4.27.5″ _module_preset=”f15b3ea9-d72d-4545-87d1-b0f3e5ec5f1e” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Business Consultant” _builder_version=”4.25.0″ _module_preset=”ed7c1014-248f-4201-80e8-6c0c94f36326″ title_text_color=”gcid-heading-color” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.5″ _module_preset=”cb7a35a1-2124-4530-88c7-fb7cf59700be” global_colors_info=”{}”]<\/p>\n

Led sales support for the EMEA region and drove offshoring solutions to drive efficiency<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/resume” button_text=”Read Full Resume” _builder_version=”4.27.5″ _module_preset=”ac29f46d-2d9f-4674-a9cc-770693cc774f” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/joncross.info\/wp-content\/uploads\/2026\/03\/istockphoto-2057939472-612×612-1.jpg” title_text=”istockphoto-2057939472-612×612″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#FFFFFF” hover_overlay_color=”rgba(22,38,74,0.7)” _builder_version=”4.27.6″ _module_preset=”default” width=”70%” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.27.5″ _module_preset=”default” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_module=”78″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Email” _builder_version=”4.25.0″ _module_preset=”17aad692-dc57-4233-b88d-288c82896995″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”|||20px|false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”7a4cdce5-638e-45b4-b107-c1f48156fd51″ link_font=”||||||||” link_text_color=”gcid-cd6f2156-d586-4243-8fcd-6c6750f71687″ global_colors_info=”{%22gcid-4f906f15-f357-4adc-a41a-207b047510d7%22:%91%22link_text_color__hover%22%93,%22gcid-cd6f2156-d586-4243-8fcd-6c6750f71687%22:%91%22link_text_color%22%93}” link_text_color__hover_enabled=”on|desktop” link_text_color__hover=”#a99883″]<\/p>\n

joncross@gmail.com<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Phone” _builder_version=”4.25.0″ _module_preset=”17aad692-dc57-4233-b88d-288c82896995″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”|20px||20px|false|true” custom_padding_tablet=”|0px||0px|false|true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”(650)-3903978″ url=”tel:6503903978″ module_class=”gold” _builder_version=”4.27.5″ _module_preset=”96d7ce03-a71c-4839-b260-2badf486503b” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”7a4cdce5-638e-45b4-b107-c1f48156fd51″ text_orientation=”right” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Saratoga, CA 95070<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Follow” _builder_version=”4.25.0″ _module_preset=”17aad692-dc57-4233-b88d-288c82896995″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”|20px||20px|false|true” custom_padding_tablet=”|0px||0px|false|true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”7a4cdce5-638e-45b4-b107-c1f48156fd51″ link_font=”||||||||” link_text_color=”gcid-cd6f2156-d586-4243-8fcd-6c6750f71687″ link_option_url=”https:\/\/www.linkedin.com\/in\/joncross11\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22quote_border_color%22,%22quote_border_color%22%93,%22gcid-4f906f15-f357-4adc-a41a-207b047510d7%22:%91%22link_text_color__hover%22%93,%22gcid-cd6f2156-d586-4243-8fcd-6c6750f71687%22:%91%22link_text_color%22%93}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”#a99883″]<\/p>\n

in\/joncross11<\/h3>\n

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I have taken a leadership role with Greenopia, driving all aspects of the business from concept to product design, as well as business model and investment pitch.\u00a0 With Sparket and Segmental I have helped with fundraising and go-to-market efforts, including market positioning, sales strategy and pricing.I single-handedly conceived of, built a case for and put […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-41","page","type-page","status-publish","hentry"],"yoast_head":"\nWork - Business CV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joncross.info\/en\/work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Work - 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